Branding for the Remy Cointreau Off and On-Premise Principles Guide.

Within were 2 parameters (Company Objectives and Off-Premise Objectives) each with 4 principles.

*Portfolio Development

*Route to Client

*Route to Market

*Developing People

and

*Transaction Building

*External Creating

*Profit Generating

*Turf Defending

This guide was built for managers and other Remy Cointreau staff to pinpoint and bolster the brand, to better utilise the tools at their disposal and to encourage sales growth by honing in on specific areas.

Client: Remy Cointreau

Discpline: Branding / Digital Design

Year: 2020