Rebranding of Oasis. A project covering every aspect of the Oasis customer experience from in-store, price tags, wayfaring, websites, social media, advertising concepts, and even the shopping bags themselves.
Out of the two creative routes that were developed, our first choice option ended up rejected as it coincidentally looked very similar to Warehouse, who just happen to be a sister company of Oasis.
Our second route was suitably developed and fine tuned and the rebrand was given the seal of approval. In the subsequent months the new look and feel for Oasis was pushed out and is now visible on all the platforms.