Branding and Editorial Design for the Ipsos Views annual collection of white papers.
Ipsos MORI, part of the Ipsos Group, is a leading full service UK research company with global reach. They specialise in brand communication, advertising and media research.
For this project we had to create a branded product that brought together selected white papers. This specialist package was to highlight key papers and was to be named Ipsos Views. A template was created that tapped into the corporate aspects of Ipsos MORI and also the contemporary relevance. A branded product that added consistency, vibrancy and simplicity was the result.